Digital marketing / Pay per click
Pay Per Click: Google Ads
Search campaigns built around the terms people use when they are ready to buy, with tracking that shows what each click is worth.
Overview
Paid search, set up properly
Google Ads puts your business at the top of the results for the searches you choose, and you pay when someone clicks. Whether a campaign pays for itself usually comes down to the setup: which searches you bid on, which you exclude, where the click lands and whether the enquiry is tracked.
We build and manage Google Ads campaigns for businesses in Norfolk and across the UK, and we report on what matters to you: enquiries, sales and the cost of each one.
What we do
What the service covers
Keyword research
The searches people make when they are ready to buy, plus a negative keyword list so budget is not spent on searches that will never turn into customers.
Campaign structure
Search, Performance Max and local campaigns grouped by service and area, so budget goes to the parts of your business that earn the most from it.
Ads and assets
Responsive search ads written around your offer, with call, location and sitelink assets that give people more reasons to click.
Landing pages
Each campaign points to a page that answers the search. We can build or adjust those pages through our website development service.
Conversion tracking
Google Ads and Google Analytics set up to record calls, form enquiries and sales, so every pound spent can be accounted for.
Reporting
Monthly figures on spend, enquiries and cost per enquiry, with the changes we made and the reasons for them.
How we work
Audit, launch, refine
Audit
We look at your market, your competitors and the cost of clicks in your area. If you already run Google Ads, we review the account first.
Launch
We build the campaigns, write the ads, set up tracking and agree a starting budget with you before anything goes live.
Refine
We check search terms, bids and results every week, cut wasted spend and move budget to what brings in enquiries.
FAQ
Google Ads questions
How much should I spend on Google Ads?
There is no fixed minimum. We recommend a starting budget once we have looked at the cost of clicks in your area and how many enquiries you need. Ad spend is paid directly to Google and is separate from our fee.
How do you charge for Google Ads management?
Service businesses pay a flat monthly management fee, agreed during the consultation. E-commerce brands can choose a revenue share instead, with no management fee. See our pricing models.
How quickly will I see results?
Ads can start showing the day a campaign goes live. It usually takes a few weeks of data to cut wasted spend and bring the cost per enquiry down.
Can you take over my existing Google Ads account?
Yes. We start with an audit of the account, keep what is working and restructure what is not.
Should I use Google Ads or SEO?
Google Ads brings in traffic as soon as it is switched on and stops when you stop paying. SEO takes longer to build but keeps working. Most businesses benefit from both. See SEO and AI search visibility.