Digital marketing / Paid advertising
Paid Advertising: Meta and LinkedIn
Facebook and Instagram creative made for the feed, and LinkedIn campaigns targeted by job title, industry and company size.
Overview
Reach people before they search
Paid social puts your business in front of people who are not looking for you yet. On Facebook and Instagram, the creative does most of the work: an advert has a second or two to stop the scroll. On LinkedIn, the targeting does, reaching decision makers by role, industry and company size.
We plan, shoot, edit and design the creative ourselves, then run and track the campaigns. For Amazon Gym, every clip in the campaign came from real class footage.
What we do
What the service covers
Meta Ads
Campaigns on Facebook and Instagram, in the feed, Stories and Reels, built around a clear objective such as enquiries, bookings or sales.
LinkedIn Ads
Targeting by job title, industry and company size for higher value services, with copy written for a professional audience.
Creative production
Video, photography and design made for each platform and format. Creative designs that keep people interested.
Audiences and retargeting
Local and interest audiences, lookalikes built from your customers, and retargeting for people who have already visited your site.
Tracking
Meta Pixel, Conversions API and LinkedIn Insight Tag set up with your consent banner, so results are measured and privacy rules are followed.
Reporting
Monthly figures on spend, reach, enquiries and cost per result, with what we tested and what we changed.
How we work
Plan, create, test
Plan
We agree the objective, the audience and the budget, and choose the platform that suits your customers.
Create
We produce the adverts: shooting, editing and designing several versions so there is something to test from day one.
Test and scale
We compare creative and audiences, pause what is not working and put more budget behind what is.
FAQ
Paid advertising questions
Should I advertise on Meta or LinkedIn?
Meta suits most consumer businesses and local services, because that is where your customers spend their time. LinkedIn costs more per click but reaches people by job title and company, which suits business to business services with a higher value per client.
Do you make the adverts as well?
Yes. We plan, shoot, edit and design the creative. For Amazon Gym, every clip in the campaign came from real class footage.
How much should I spend on paid social?
We recommend a starting budget during the consultation, based on your audience size and goals. Ad spend is paid directly to Meta or LinkedIn and is separate from our fee.
How do you charge for paid social?
Service businesses pay a flat monthly management fee. E-commerce brands can choose a revenue share instead, with no management fee. See our pricing models.
How will I know what my ad spend is doing?
We set up tracking so you can see what each result costs. Every pound spent can be accounted for.